Brand
Party Like a Rockstar.
Founded 2001 · Russell Weiner · US · Los Angeles, California · Parent: Celsius Holdings (US/CA) / PepsiCo (intl.)
Rockstar was founded in 2001 by Russell Weiner with a bigger can and music/action-sports positioning. PepsiCo acquired the brand in 2020; in 2025 Celsius took US and Canada rights while PepsiCo retained international ownership.