Brand
Gives You Wings.
Founded 1987 · Dietrich Mateschitz, Chaleo Yoovidhya · AT · Fuschl am See, Austria · Parent: Red Bull GmbH
Red Bull GmbH was founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya, adapting Thailand’s Krating Daeng for Western markets. The drink launched in Austria in 1987 and defined the modern energy-drink category.
Beyond cans, Red Bull built a media and sports empire — F1, football, extreme sports — that keeps the brand culturally omnipresent.