Brand
Unleash the Beast.
Founded 2002 · Rodney Sacks, Hilton Schlosberg · US · Corona, California · Parent: Monster Beverage Corporation
Monster Energy launched in 2002 under Hansen Natural (today Monster Beverage), led by Rodney Sacks and Hilton Schlosberg. The oversized claw-marked can and aggressive lifestyle marketing helped it become one of the world’s top energy brands.
The lineup spans Original, Ultra zero-sugar, Juice, and performance lines. Coca-Cola holds a strategic stake and handles much of Monster’s distribution worldwide.